As discussed in the Opening Profile to Chapter 11, the strategic mistake made by the creators of PowerBar was __________.
A) not considering the effects of competition
B) following a broad-scope market strategy
C) failing to look beyond their original product to continue their growth
D) not fully protecting their intellectual property
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The creators of PowerBar failed to look beyond their original product, which limited their ability to continue growing in a competitive market.

As Discussed in the Opening Profile to Chapter 11, the Strategic