Proctor & Gamble has been highly successful in its standardized global branding strategy that provides maximum name recognition to customers.

Question

Quizplus · Accepted Answer

Proctor & Gamble employs a mixed strategy of global branding for some products while adapting others to fit local markets, rather than strictly using a standardized global branding strategy. This approach allows them to achieve both global name recognition and local market relevance.

Proctor & Gamble Has Been Highly Successful in Its Standardized