Working as a marketer for a not-for-profit organisation which develops motivational exchanges designed to encourage healthy eating habits in school aged children. This work, which is directed towards the social good is known as:
A) social marketing.
B) corporate social responsibility.
C) green marketing.
D) social welfare.

Question

Quizplus · Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Social marketing involves developing social change programs to influence the voluntary behaviour of target audiences to improve the welfare of the society.

Working as a Marketer for a Not-For-Profit Organisation Which Develops