Which of the following would be useful for an organisation in forecasting the sales potential for a market segment?
A) A knowledge of the conditions in its marketing environment.
B) A knowledge of its current market share in that segment.
C) A knowledge of the activities of competitors.
D) All of the options listed.
E) Only a and b would be useful.

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. The conditions in the marketing environment, an organisation's current market share in a segment and knowledge of competitors' activities are all useful in forecasting sales potential.

Which of the Following Would Be Useful for an Organisation