There are two steps in the market segmentation phase: _____________ that can be used to define meaningful market segments; and _____________the market segments so they can be assessed in the second stage of the target marketing process.
A) market research, surveying
B) market research, profiling
C) identifying variables, profiling
D) identifying variables, surveying

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. There are two steps in the market segmentation phase: identifying variables that can be used to define meaningful market segments; and profiling the market segments so they can be assessed in the second stage of the target marketing process.

There Are Two Steps in the Market Segmentation Phase: _____________