A type of specialty retailer that focuses on a particular product category and attracts customers with low prices and a very wide variety of products within that category is a:
A) super-store.
B) category killer.
C) off-price retailer.
D) specialty store.

Question

Quizplus · Accepted Answer

understand the major aspects of retailing. Category killers are a type of specialty retailer that focuses on a particular product category and attracts customers with low prices and a very wide variety of products within that category.

A Type of Specialty Retailer That Focuses on a Particular