Which of the following distribution channels is/are logical?
A) Producer, retailer, wholesaler, consumer.
B) Producer, wholesaler, retailer, consumer.
C) Producer, agent/broker, consumer.
D) Producer, consumer.
E) Options b, c and d.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Options b, c and d are all logical distribution channels. In option b, producers sell to wholesalers, who then sell on to the retailers. This is a common choice for goods sold in high volumes through numerous retailers. Option c is often seen in the financial services industry, in which banks pay mortgage brokers a trailing commission to sell mortgages to consumers. In option d, the producer deals directly with the consumer, e.g. Apple sells computer products directly to consumers via a website.

Which of the Following Distribution Channels Is/are Logical