A marketing manager of a company is interested in identifying the number of potential customers that a marketing campaign has identified for the organisation's sales force. The marketing metric that the marketing manager is interested in therefore could best be described as:
A) leads.
B) retention rate.
C) churn.
D) impressions.
E) None of the options listed.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. 'Leads' refers to the number of individually identified potential customers (see table 15.2).

A Marketing Manager of a Company Is Interested in Identifying