The department store chain Myer has an objective to 'increase revenue by 10 per cent while containing cost growth to only 4 per cent'. This objective allows managers to know what needs to be achieved and can best be described as:
A) specific.
B) unmeasurable.
C) actionable.
D) unreasonable.
E) timetabled.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Specific refers to the need for objectives to be clearly defined so that it is easy to understand what is to be achieved and what will be considered successful.

The Department Store Chain Myer Has an Objective to 'Increase