Which of the following statements is true about value attributes?
A) If every alternative product or service possesses the same value attribute, that attribute is no longer an . important part of the purchase decision process.
B) Value attributes associated with services are completely separate from the value attributes associated with products.
C) Value attributes for business customers are the same as those for consumer customers.
D) "Value conscious" customers care more about value than other customers.

Question

Quizplus · Accepted Answer

If every alternative product or service possesses the same value attribute, it becomes a non-differentiating factor and thus less important in the decision-making process.

Which of the Following Statements Is True About Value Attributes