A plan that defines procedures to use to save a dissatisfied customer is known as
A) A moment of truth policy
B) A recovery plan
C) Warranty
D) Satisfaction guarantee

Question

Quizplus · Accepted Answer

A recovery plan specifically outlines the steps and procedures a business will use to address and rectify issues that have led to customer dissatisfaction, aiming to recover the customer's trust and satisfaction.

A Plan That Defines Procedures to Use to Save a Dissatisfied