In the BCG matrix,the appropriate strategy for dogs should be
A)Invest and Expand.
B)Defend and Harvest.
C)Divest.
D)None of the above

Question

Quizplus · Accepted Answer

In the BCG matrix, "dogs" refer to business units or products with low market share in a mature or declining market. The recommended strategy for dogs is usually to divest, as they are unlikely to generate significant cash or become market leaders.

In the BCG Matrix,the Appropriate Strategy for Dogs Should Be