During the growth stage of the product life cycle, marketers must
A) fortify the product position.
B) move to exclusive distribution.
C) raise the price.
D) increase promotion as a percentage of sales.
E) introduce private brands.

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the product has gained acceptance among the target market, and sales are increasing rapidly. To build a stronger position for the product, marketers need to fortify its position by improving its quality, adding new features, and enhancing its image. This can help differentiate the product from competitors and increase customer loyalty, which will help sustain sales growth. Moving to exclusive distribution or introducing private brands is not necessary during this stage, and raising the price could slow down the growth rate. While promotion may need to increase, it should not necessarily increase as a percentage of sales, as this may not be cost-effective.

During the Growth Stage of the Product Life Cycle, Marketers