Darren set his friend Mike up on a blind date. When Mike asked Darren to describe her, he said, "She's attractive, intelligent, industrious, impulsive, critical, and stubborn." Mike replied, "I like attractive and intelligent women." Mike's focus on the first words in the list is an example of the ________ effect.
A) focus
B) recency
C) primacy
D) moderating

Question

Quizplus · Accepted Answer

Mike's focus on the first words in the list is an example of the primacy effect, which occurs when individuals remember information presented at the beginning of a list better than information in the middle or end.

Darren Set His Friend Mike Up on a Blind Date