Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzed, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
A)electronic media.
B)a test market.
C)consumer-generated marketing.
D)new concept viewing.
E)Fan Pages.

Question

Quizplus · Accepted Answer

Milton Bradley/Parker Brothers is utilizing consumer-generated marketing by offering cash rewards for consumer reviews of their games. This strategy relies on the idea that satisfied customers will write positive reviews that will in turn generate sales and interest in the products.

Milton Bradley/Parker Brothers Are Producers of Many Board Games, Such