Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of
A)perception.
B)motivation.
C)attitudes.
D)learning.
E)influence.

Question

Quizplus · Accepted Answer

Steve's change in behavior toward Skola's Auto Repair is an example of learning. He had a negative experience with the company but their response to his complaint helped change his perception and attitude towards them, ultimately leading him to prefer their auto repair shop over others. This change in behavior is a result of the learning process.

Scenario 7.1 Use the Following to Answer the Questions