Marketers often provide consumers with experience to their products,including free samples and trial offers,to facilitate consumer
A)patronage motives.
B)attitudes.
C)perception.
D)distortion.
E)learning.

Question

Quizplus · Accepted Answer

Marketers provide consumers with experience to their products in order to facilitate consumer learning. This allows consumers to try out the product and form their own perceptions and attitudes towards it, ultimately increasing the likelihood of patronage motives. Free samples and trial offers specifically provide consumers with the opportunity to experience a product without committing to a purchase, which can lead to positive learning experiences and ultimately influence their purchasing decisions.

Marketers Often Provide Consumers with Experience to Their Products,including Free