Company sales forecasts are least likely to be based on
A)executive judgment.
B)customer surveys or sales force surveys.
C)time series analysis.
D)market tests.
E)single-variable segmentation.

Question

Quizplus · Accepted Answer

Single-variable segmentation refers to segmenting customers based on only one factor, such as age or gender. This method does not provide enough data to accurately forecast sales, and is therefore least likely to be used for company sales forecasts. Executive judgment, customer and sales force surveys, time series analysis, and market tests are all commonly used methods for making sales forecasts.

Company Sales Forecasts Are Least Likely to Be Based on