When selecting media, the entrepreneur should choose the one which will
A) reach the largest number of people.
B) be the least expensive.
C) reach a large number of people in the target market without spending advertising dollars on those not in the target market.
D) reach a small number of people for a reasonable cost.

Question

Quizplus · Accepted Answer

The entrepreneur should focus on media that effectively targets the intended audience, maximizing the impact of advertising dollars by minimizing waste on those outside the target market.

When Selecting Media, the Entrepreneur Should Choose the One Which