If a company uses the objective and task budgeting method of advertising, it would
A) pay all other bills and then advertise if money is available.
B) determine advertising goals and then estimate how much advertising will be needed to reach those goals.
C) advertise at the same level as competitors.
D) budget the same dollar amount each year.

Question

Quizplus · Accepted Answer

The objective and task budgeting method of advertising involves determining advertising goals and then estimating how much advertising will be needed to reach those goals.

If a Company Uses the Objective and Task Budgeting Method