Customers do not buy products and services, but instead buy
A) competitive advantages.
B) market segmentation.
C) benefits provided by the product/service.
D) sustainable goods.

Name: Customers do not buy products and services, but instead buy A) competitive advantages. B) market segmentation. C) benefits provided by the product/service. D) sustainable goods.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customers are primarily interested in the benefits and solutions that a product or service provides, rather than the product or service itself.

Customers Do Not Buy Products and Services, but Instead Buy