Which of the following is the best definition of green marketing?
A)Using technology and human resources for marketing efforts designed to reduce waste
B)Developing,pricing,promoting,and distributing products that do not harm the natural environment
C)Protecting the natural environment through the implementation of programs for environmental cleanup
D)Using only recycled materials in the production,distribution,and disposal of a company's products
E)Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment

Question

Quizplus · Accepted Answer

Green marketing refers to the development, pricing, promotion, and distribution of products that do not harm the natural environment. It involves promoting sustainability and environmental protection through business practices. Option A talks about using technology and human resources to reduce waste, which is only a part of green marketing. Option C talks about implementing programs for environmental cleanup, which is more related to environmental management than marketing. Option D talks about using only recycled materials in production and disposal, which is more related to sustainability than marketing. Option E talks about meeting the criteria necessary to receive the European Eco-label, which is an environmental certification program rather than marketing. Hence, option B is the best definition of green marketing.

Which of the Following Is the Best Definition of Green