Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Compared to Greensprings' approach to funerals,traditional cemeteries are using the ____ concept.
A)marketing
B)selling
C)product
D)people
E)service

Question

Quizplus · Accepted Answer

Traditional cemeteries are using the product concept, which focuses on creating and selling a high-quality product rather than considering the environmental impact or sustainability. Greensprings, on the other hand, is using the societal marketing concept, which takes into account the needs of the customers as well as the impact on society and the environment.

Scenario 1.1 Use the Following to Answer the Questions