Consider example 4. The authors wanted to know whether people had a tendency to buy cold-weather clothes through catalogs when the current weather in their location was cold due to a projection bias. Showing that purchases of winter gear increased during cold
Weather provide confirmatory information. What piece of information provides disconfirmatory information?
A) Knowing whether they were less likely to enjoy the gear they bought during the cold weather.
B) Knowing whether they were more likely to also purchase warm weather gear during the cold weather.
C) Knowing whether they were more likely to purchase warm weather gear on hot days.
D) Knowing whether they were more likely to enjoy the cold weather gear they bought during warm weather.

Question

Quizplus · Accepted Answer

Knowing whether people were more likely to also purchase warm weather gear during cold weather provides disconfirmatory information about the projection bias towards buying cold-weather clothes. If people buy both warm and cold weather gear during cold periods, it suggests that their purchasing behavior might not be solely influenced by the current cold weather, challenging the idea of a projection bias towards buying only cold-weather clothes in such conditions.

Consider Example 4