Rational models of addiction assume that the effect of today's consumption on tomorrow's consumption is predictable. This is in contrast to the projection bias models of consumption, in which the addictive property is not predictable.

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Rational addiction models, such as those proposed by economists like Gary Becker, assume that individuals make consumption decisions based on a rational evaluation of their current and future utility, including the effects of current consumption on future consumption. This is in contrast to projection bias models, which suggest that individuals underestimate the future impact of their current desires or states, leading to unpredictable addictive behaviors.

Rational Models of Addiction Assume That the Effect of Today's