The mission of a company:
A) is the systematic monitoring of external opportunities
B) is the basic purpose of the organization
C) are the strong enduring beliefs used by the company to make decisions
D) provides a perspective on where the company is headed

Question

Quizplus · Accepted Answer

The mission of a company is the basic purpose of the organization, outlining what the company aims to do and achieve. It provides a direction for the company to follow and sets the tone for decision making and strategy. While monitoring external opportunities (A) and having strong enduring beliefs (C) may be important components of a company's strategy, they are not the primary focus of the mission statement. The mission statement should also provide a perspective on where the company is headed (D), but this is not the primary purpose.

The Mission of a Company