In content analysis, a "theme is:
A) an idea which guides the coding
B) a grouping of segments
C) a major conclusion
D) a grouping of codes

Question

Quizplus · Accepted Answer

A theme in content analysis is essentially a grouping of codes that represent a specific idea or concept emerging from the data. It organizes and interprets the data by bringing together codes that relate to a similar idea, thus facilitating the understanding of larger patterns or concepts within the dataset.

In Content Analysis, a "Theme Is