Each of the following describes retailing except:
A) A retailer is a sales intermediary.
B) Many manufacturers sell directly to consumers and through wholesalers and retailers.
C) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.
D) Companies that produce a larger number of products, such as Proctor & Gamble, do not need retailers for efficient distribution.

Question

Quizplus · Accepted Answer

Retailing involves selling goods or services directly to consumers. While companies like Proctor & Gamble may use various distribution channels, including direct sales in some cases, they still rely on retailers for efficient distribution to reach a wider market. The statement that such companies do not need retailers contradicts the fundamental role of retailers in the distribution chain.

Each of the Following Describes Retailing Except