The significant change in thinking from viewing persuasion as resulting from well-reasoned arguments to acknowledging that humans are often more persuaded by a good story, has been called a
A) structural change
B) paradigm shift
C) rejection of logic
D) paradigm reversal

Question

Quizplus · Accepted Answer

This change in thinking is referred to as a "paradigm shift" because it represents a fundamental change in the underlying assumptions or approach within a particular field, in this case, the field of persuasion or communication theory.

The Significant Change in Thinking from Viewing Persuasion as Resulting