Uses and Gratifications Theory has been criticized
A) because it has strayed too far from the limited effects paradigm
B) for its emphasis on the use of symbols, not on how people use information from the media
C) for its notion of the active audience
D) because its assumptions focus on producers of media content and not on audience members

Question

Quizplus · Accepted Answer

Uses and Gratifications Theory has been criticized for its notion of the active audience, as some argue it overemphasizes the audience's ability to actively interpret and use media content, potentially overlooking the influence of media structures and content.

Uses and Gratifications Theory Has Been Criticized