Blumler offered several suggestions as to the kinds of audience activity in which consumers could engage. These include
A) utility
B) intentionality
C) selectivity
D) all of these

Question

Quizplus · Accepted Answer

Blumler suggested that audience activity could include utility (using media for specific purposes), intentionality (being purposeful about media consumption), and selectivity (choosing specific media content over others), among other activities. Therefore, all of these options are correct.

Blumler Offered Several Suggestions as to the Kinds of Audience