An important strategy that companies are using to create a one-to-one marketing experience for their customers is known as:
A) Co-operative Web site
B) CRM
C) Interorganizational System
D) Division
E) None of the above

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is a strategy that focuses on managing a company's interactions with its customers and potential customers. It uses data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater to their needs, thus creating a one-to-one marketing experience.

An Important Strategy That Companies Are Using to Create a One-To-One