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Find Out the Customer Lifetime Value Using the Following Information

Question 2

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 10%.
Average Annual Sales = $82,500 (treat the average sales as annuity)
Average Profit Margin = 14%
Expected Lifetime in Years = 17


A) $92,649
B) $52,576
C) $82,500
D) $11,500
E) Do not have enough information to compute

Correct Answer:

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