Protection Motivation theory suggests that we are most likely to take preventive action if any media programme:
A) Arouses some degree of fear
B) Increases the sense of severity if no change is made
C) Emphasises the ability of the individual to prevent the feared outcome
D) All of the above

Question

Quizplus · Accepted Answer

Protection Motivation Theory posits that individuals are motivated to engage in protective behaviors when they perceive a threat to be severe, feel vulnerable to the threat, believe that taking a specific action would reduce their vulnerability or the severity of the threat, and perceive themselves as capable of performing the protective action. Thus, a media program that arouses fear, increases the sense of severity if no change is made, and emphasizes the individual's ability to prevent the feared outcome aligns with all aspects of the theory, encouraging preventive action.

Protection Motivation Theory Suggests That We Are Most Likely to Take