The virtual value chain (VVC) model is designed to map the set of sequential activities that enable a firm to transform data in input into some output information that, once distributed to the appropriate user, has higher value than the original data.

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The Virtual Value Chain (VVC), introduced by John Sviokla and Jeffrey Rayport, is a business model that describes how businesses can turn data collected from their operations, through various stages of processing and analysis, into valuable information products. This process involves transforming raw data into information that is more useful and valuable to the end user, aligning with the description provided.

The Virtual Value Chain (VVC) Model Is Designed to Map