If you were interested in the difference between commercials during children's and adults' TV programs,your units of observation would be _________ and your units of analysis would be _________.
A)children's and adults' TV programs; commercials attached to those programs
B)commercials attached to the programs; children's and adults' TV programs
C)all commercials; all programs
D)all programs; all commercials
E)sports programming

Question

Quizplus · Accepted Answer

The units of observation are the children's and adults' TV programs because the focus is on identifying the difference in commercials shown during these programs. The units of analysis would be the commercials that are attached to these programs as they are being compared and analyzed.

If You Were Interested in the Difference Between Commercials During