Coding in content analysis DOES NOT involve
A)conceptualization.
B)operationalization.
C)selecting a level of measurement.
D)the interaction of theoretical concerns and empirical observations.
E)coding in content analysis involves all of these choices.

Question

Quizplus · Accepted Answer

All of the choices (A, B, C, and D) are essential components of coding in content analysis. Conceptualization involves defining the key concepts that a researcher is interested in studying, while operationalization involves turning those concepts into measurable variables. Selecting a level of measurement is necessary to ensure that the data collected can be analyzed appropriately. The interaction of theoretical concerns and empirical observations is critical to ensure that the data collected reflects the underlying theories being tested. Therefore, all choices are included in the process of coding in content analysis.

Coding in Content Analysis DOES NOT Involve