A friend of yours was interested in determining whether the news media picked up on campus events.Your friend decided to do a content analysis of the local newspaper.Your friend counted each story that mentioned the university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend that he
A)did manifest coding.
B)did latent coding.
C)should have recorded the base.
D)did manifest coding and he should have recorded the base.
E)did latent coding and he should have recorded the base.

Question

Quizplus · Accepted Answer

The friend used manifest coding by counting the number of times the university's name was mentioned in the newspaper, but they should have also recorded the total number of articles or stories during the same time period as the base. This would allow for a more accurate comparison of the frequency of campus events being covered by the news media. Therefore, the friend used manifest coding but should have recorded the base as well.

A Friend of Yours Was Interested in Determining Whether the News