Why has reputation risk grown in importance?
A) Fewer people are shopping in stores.
B) Fewer people are shopping on-line.
C) More people are using and accessing social media.
D) More people are shopping on-line.

Question

Quizplus · Accepted Answer

The growth in importance of reputation risk is largely due to the increased use of and access to social media. This has made it easier for consumers to share their experiences and opinions about businesses with a wide audience, potentially affecting a company's reputation quickly and broadly.

Why Has Reputation Risk Grown in Importance