Julia's Cookies has identified the following B2C marketing control activity risk: "An unauthorized user posting inappropriate content to the corporate social media accounts may result in legal or reputational damage." Choose from the list of control activities below one of the appropriate control activities for this risk statement.
A) Only cashless payments accepted in stores
B) Social media posts subject to review and approval before posting
C) Security cameras covering cash registers
D) Food tampering stickers or seals on delivery containers

Question

Quizplus · Accepted Answer

Implementing a review and approval process for social media posts before they are published can significantly reduce the risk of unauthorized or inappropriate content being posted, thereby mitigating potential legal or reputational damage.

Julia's Cookies Has Identified the Following B2C Marketing Control Activity