Which type of business strategy involves a business seeking to provide a unique, high-quality product or service in a narrow target market?
A) Cost leadership
B) Cost focus
C) Differentiation
D) Differentiation focus

Question

Quizplus · Accepted Answer

Differentiation focus strategy involves a business targeting a specific, narrow market with a unique, high-quality product or service. This approach combines the differentiation strategy, which emphasizes uniqueness and quality, with a focused or niche market approach.

Which Type of Business Strategy Involves a Business Seeking to Provide