Early efforts at "brand-stretching:"
A) Resulted in a better business cycle
B) Created new trade organizations
C) Encouraged chains to acquire other companies and brands
D) Improved the RevPar of mid-scale hotels
E) All of the above except D

Question

Quizplus · Accepted Answer

Brand-stretching involves extending a brand to new products or markets, which can encourage companies to acquire other brands to expand their market presence.

Early Efforts at "Brand-Stretching