Hurdle pricing is the term given to the competitive environment in reservation offices: It requires each reservationist to better (jump the hurdle of) his/her record by increasing either the number of reservations taken, or the number of days booked, or the average rate of the booking.

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Hurdle pricing refers to the practice of setting a specific price point that customers must be willing to pay in order to purchase a product or service, often used in revenue management to segment the market and maximize revenue, not to the competitive environment in reservation offices.

Hurdle Pricing Is the Term Given to the Competitive Environment