Which of the following is TRUE?
A)To reduce cannibalization among products,reposition a product so that it does not directly compete with the other
B)After acquiring a substitute product,lower prices on both the products
C)After acquiring a complementary product,raise prices on both the products
D)None of the above

Question

​Which of the following is TRUE?
A)​To reduce cannibalization among products,reposition a product so that it does not directly compete with the other
B)After acquiring a substitute product,lower prices on both the products
C)After acquiring a complementary product,raise prices on both the products
D)​None of the above

Quizplus · Accepted Answer

Repositioning a product is a common strategy to reduce cannibalization among products. By changing the target market or adding new features that differentiate the product, it can avoid direct competition with other products in the same portfolio. Lowering or raising prices after acquiring complementary or substitute products can depend on various factors, such as the demand elasticity and the competitive environment, and may not always be the best strategy. Therefore, options B and C are not always true.

​Which of the Following Is TRUE

Which of the Following Is TRUE