__________________ is/are frequently used when a firm possesses some intangible property that might have business applications, but it does not want to develop those applications itself.
A) Joint ventures
B) Licensing
C) Strategic alliances
D) Contract manufacturing

Question

Quizplus · Accepted Answer

Licensing is commonly used when a company has an intangible asset, such as a patent or trademark, that could be commercially exploited but the company prefers not to develop those applications on its own. Through licensing, the company allows another party to use its property in exchange for a fee or royalty, enabling the property to be developed and commercialized by others who may have the necessary resources or expertise.

__________________ Is/are Frequently Used When a Firm Possesses Some Intangible