The competitive advantage that occurs because an e-business beats everyone else to the marketplace with specific products or services is called:
A) first-mover advantage
B) name identification
C) scalability
D) going public

Question

Quizplus · Accepted Answer

First-mover advantage refers to the competitive edge a company gains by being the first to enter a specific market with a product or service. This advantage can come from establishing strong brand recognition, securing customer loyalty, and benefiting from economies of scale before competitors enter the market.

The Competitive Advantage That Occurs Because an E-Business Beats Everyone