An issues analysis identifies both threats and opportunities a new e-business may encounter from outside influences such as economic changes, impending product innovations, technological advancements, and government regulations.

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An issues analysis is designed to help businesses understand the external factors that could impact their operations, including both the challenges (threats) and advantages (opportunities) they might face, such as economic shifts, new product developments, technological progress, and changes in government policies.

An Issues Analysis Identifies Both Threats and Opportunities a New