In a typical affiliate program, a small percentage of affiliates generate the majority of the traffic and sales for the merchant.

Name: In a typical affiliate program, a small percentage of affiliates generate the majority of the traffic and sales for the merchant.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This phenomenon is often described by the Pareto principle, where roughly 80% of the effects come from 20% of the causes. In affiliate marketing, a small number of highly effective affiliates usually drive the majority of traffic and sales.

In a Typical Affiliate Program, a Small Percentage of Affiliates