Even if better programs become available,Microsoft's Windows software may retain market dominance because of
A)network externalities.
B)its user-friendliness.
C)switching costs.
D)both a & c.

Question

Quizplus · Accepted Answer

A) Network externalities occur when the value of a product or service increases as more users adopt it. With Windows, network externalities are strong as many users, developers, and companies are familiar with the operating system and have invested in applications that run on it, creating a high switching cost.
B) Windows has been the dominant operating system for personal computers for years, and it was designed with user-friendliness in mind. This has helped make it accessible to a wider range of people and contributed to its popularity.
C) Switching costs are the costs a consumer incurs when changing from one product to another. Windows has high switching costs because users have to learn a new operating system and may need to replace software and hardware that only work with Windows.

Even If Better Programs Become Available,Microsoft's Windows Software May Retain