The_____________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.
A) cognitive dissonance
B) expectancy-outcome values
C) elaboration likelihood
D) audience response

Question

Quizplus · Accepted Answer

The expectancy-outcome values theory posits that individuals will assess the expected costs and benefits or the value associated with changing a specific attitude, value, belief, or behavior to determine whether the change is worthwhile.

The_____________ Theory Suggests That People Will Evaluate the Cost, Benefit